Thinking about selling your site?

Cognitive AI Systems Limited is the holding company that acquires and owns digital media brands operated by Brown Brothers Media. If you are exploring a potential sale, this page explains how we usually work with founders and what tends to happen to a site after we acquire it.

What we typically do after an acquisition

When we acquire a site, our aim is to keep what already works and give it a stronger platform to grow.

In practice that usually means:

  • Bringing the brand into the Brown Brothers Media portfolio, where it sits alongside other specialist publications that reach tens of millions of readers each month
  • Keeping the existing editorial focus and deepening it, rather than ripping it up
  • Exploring adjacent topic areas that are a natural extension of what the audience already cares about
  • Investing in content quality, technical performance, SEO and distribution so that the brand can reach more of the right readers over time

How Brown Brothers Media Gets Involved

Brown Brothers Media is our operating partner. After an acquisition, their team of editors, writers and growth specialists takes responsibility for day to day operations.

They bring:

  • Editorial expertise in psychology, personal development, lifestyle and business
  • Experience running a portfolio with more than 40 million readers a month and over 50 million monthly pageviews across brands
  • A lean but experienced team used to working with founder built brands
  • Cognitive AI Systems Limited stays in the background as the owner and group level steward.

 

Founders, readers and advertisers engage primarily with Brown Brothers Media.

How We Think About Valuation and Deals

Every brand is different, so there is no fixed pricing table. In general, we look at a mix of financial performance, stability of earnings, growth potential and strategic fit with our existing portfolio.

Our goal is to structure deals that:

  • Give founders a clean and fair exit
  • Reflect the true quality and durability of the brand
  • Leave room for us to invest and grow the site further

 

If we both feel there is a potential fit, the next steps are usually a short exploratory call, a light review of numbers and traffic, then a clear set of terms for you to consider.

If you would like to explore what a sale might look like, contact us and select “Founders and sellers” as your inquiry type. We will respond with a straightforward view on fit and next steps.